After the i Phone launch in 2007, online dating data has only increased as application usage increased.
In 2005, only 10% of 18-24 year olds reported to have used online dating services; this number increased to over 27% of this population.
Tinder is used more as a “hook up/no string sex” application in many college campuses.
Since its release, Tinder has been processing more than one billion swipes and 12 million matches a day.
With so many options available, users can get lost in their choices and end up spending too much time in just looking for the “perfect” candidate instead of using that time to start a real relationship.
Communication online also lacks the physical attraction aspect that is essential for choosing a potential partner. Online dating has made dating very superficial; the picture on users’ profile may cause someone to match or not match before even getting to know their personalities.
It seems like every day there's a new form of online dating.
Users are in control; they are provided with many options so there are enough matches that fit their particular type.
Since the first app launch, Tinder, in 2012, various variations of the application have been created.
The most popular being Tinder, Ok Cupid, Coffee Meets Bagel, Hinge, Candidate, Tastebuds, Match.com, and Bumble.
Online dating offers convenience; people want dating to work around their schedules. adults agree that online dating is a good way to meet people and 66% say they have gone on a real date with someone they met through an application.
Online dating can also increase self-confidence; even if users get rejected, they know there are hundreds of other candidates that will want to match with them so they can simply move on to the next option. Today, 5% of married Americans or Americans in serious relationships said they met their significant other online Sometimes having too many options can be overwhelming.